All 2 entries tagged Road

Some more pictures…..

Follow-up to Artistic road signs in Milan from Giulia's blog

Isn't it lovely? a devil with horns and the angel with halo

Are you looking for love? Please follow the arrow but beware there's a speed limit (sorry for the picture, it's a bit blurred)

: 28 Sep 2011 22:48 |  Tags: Abraham Clet Milan Road Sign Traffic |  Comments (0) |  Close comments |  Report a problem

Artistic road signs in Milan

It seems road signs in Milan are having a makeover and the result is quite amusing I would say..

This is however not an avant-garde initiative by the recently elected new mayor but the work of Clet Abraham, a French -born street artist, now based in Florence.

From a technical point of view the works are very simple, in the sense that they consist of just a sticker added to the original signs. The artistic intervention is not so overt but rather quite sober as it matches the communication style already adopted for road signs.

If you look at the picture on the right, you may notice that the man has actually been done in the 'matchstick style' used regularly to represent men in road signs. Hence, the sign does not come across as something utterly out of place. The viewer is then encouraged to 'accept' it as a sign communicating something important, which is actually the function of road signs.

The key aspect is the new meaning signs acquire. In addition to regulating our behaviour on the street by stating what we can and can't do, artistically-enhanced signs convey also an amusing message.

I think the original and the new message remain clear simultaneously. Hence I'm confident drivers can still interpreter the 'official message' of the sign without any risk for road safety.

Unfortunately, I also expect these signs to revert to their original aspect shortly since concerns for safety and legal aspects will inevitably have priority.

: 07 Aug 2011 11:21 |  Tags: Abraham Clet Milan Road Sign Traffic |  Comments (0) |  Close comments |  Report a problem