1. Why NOKIA fall down, and APPLE grow up? Creativity of Destroy. Create rules but follow rules.
2.Product design- figure out answers of problems from usual life.
3.Before decidig the products specifically, finding out some gaps (issues) of some markets first.
4.Design's layer between need and solution. (1) Products & services (2) Processes & systems (3) Business models (4) core layer-Society.
5. Industrial design is about compromise with (1) Appeal (2) Form (3) Function. In another words, optimise.
6. An experience of design: (1)what it is, (2) what it does, (3) How it feels, is "Total products." Moreover, it consists of 3 elements (1) Technology (2) Packaging (3) Communication.