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June 03, 2009

Food for thought

I'm currently putting final preparations in place for the Business Sense event that we're holding on 2 July. This event is shaping up to be really quite exciting. The speakers are fantastic, the research to form points of discussion is interesting on so many levels, the venue is great for hosting an event 'with a difference', and now I've also just had a great meeting about the catering too.

It's so easy when organising events (particularly ones where the guests aren't paying) just to put on the usual sandwich buffet. For this one though we're challenging the catering team to come up with food with a difference. We've set them the challenge of creating a gastronomic experience that really matches the fact that this event is different - quite literally food for thought.

The details have to be right. We need the right amount of sugar served when guests arrive at 3pm to kick them out of any afternoon lull, and the right ambience created around food service and evening menu and drinks to inspire creativity amongst our guests, and perhaps even act as a conversation-starter.

So the challenge is on, and I'm confident that at the Business Sense event we won't just be serving up food for thought in a metaphorical sense, but also in a literal one.

June 01, 2009

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"90% of advertising is wasted, but nobody knows which 90%

The world's first Applied Neuroimaging Group is based at the University of Warwick. Research there, led by Professor Gemma Calvert, is revolutionising the understanding of the consumers brain with huge implications for marketing and business development. 

How can neuroscience be applied commercially to research and develop new products and services, improve the effectiveness of communications and boost revenue?

Professor Calvert will reveal more at the Exciting Minds: Business Sense event on 2 July, and you can learn more through the Exciting Minds online space here.

Welcome to Exciting Minds

Writing about web page

Welcome to the Exciting Minds blog.

Exciting Minds is a new format being developed by the University of Warwick to bring together exciting minds from the worlds of business and academia to make exciting things happen. Through an online space, through this blog, and through a programme of events, we're challenging the way that businesses and universities communicate.

Our first event, Business Sense, takes place on 2 July at the University's new International Digital Laboratory. The event is free to attend and we welcome business managers from a a variety of sectors to attend.

Exciting Minds logo"></p><br /> <p>Visit <a href=""</a> to find out more about what we’re up to</p>

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  • Excellent news about the food, Tracy! Looking forward to the event, and hope I can do justice to the… by Marc Reeves on this entry

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