All 1 entries tagged Gemma Calvert
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June 01, 2009
The world's first Applied Neuroimaging Group is based at the University of Warwick. Research there, led by Professor Gemma Calvert, is revolutionising the understanding of the consumers brain with huge implications for marketing and business development.
How can neuroscience be applied commercially to research and develop new products and services, improve the effectiveness of communications and boost revenue?