"90% of advertising is wasted, but nobody knows which 90%

The world's first Applied Neuroimaging Group is based at the University of Warwick. Research there, led by Professor Gemma Calvert, is revolutionising the understanding of the consumers brain with huge implications for marketing and business development. 

How can neuroscience be applied commercially to research and develop new products and services, improve the effectiveness of communications and boost revenue?

Professor Calvert will reveal more at the Exciting Minds: Business Sense event on 2 July, and you can learn more through the Exciting Minds online space here.

: 01 Jun 2009 07:57 |  Tags: Advertising Business Gemma Calvert Warwickem |  Comments (0) |  Report a problem