May 13, 2010

B2B Marketing: Sellers Perspective

Follow-up to Best Online Marketing and SEO Techniques for the Manufacturing Industry from eBusiness Blogs from Jude Elumeze@warwick

It has been a while since my last entry. I did mention  that  I will be looking at the following areas  listed below in relation to the subject of  this discussion. However, I will not be going into full detail on each topic but instead my entries will now focus on the various online techniques and tools needed for SEO implementation and how it can be used for a B2B perspective ( Uisng a manufacturing company known as Technifor as a case study).

1) B2B marketing in comparison to B2C. : We acknowledge that there are vast differences between B2C and B2B marketing . A fundamental difference is the obvious large segments of buyers for B2C marketing when compared to B2B.

2) The Industrial Buy Cycle: This begins with buyers searching the internet for products and services using the various search engine available for best possible deals.

3) Changes in Buyers Behaviour and activities through the 'Buy cycle': Buyers Behavioural changes will arise as a result iof differences in product prices, product quality, value proposition of the products and any other services offered by the seller.

4) Marketing Objectives within the manufacturing industries: Main objective  of businesses is to acquire new customers, retain existing ones and add values to buyers experience in order to improve return on investment.

5) Required specifications for manufacturing websites from 'Engineers and Technical Buyers' perspectives: Basic requirement is to have relevant keywords density, good content and a user friendly website.

6) Evaluation of various Marketing tools and techniques from a B2B perspective: we will examine tools such as permission marketing, emails, community, forums etc

7) New or emerging developments in B2B marketing: We will also examine the latest trends and developments in B2B marketing.


- No comments Not publicly viewable


Add a comment

You are not allowed to comment on this entry as it has restricted commenting permissions.

May 2010

Mo Tu We Th Fr Sa Su
Apr |  Today  | Jun
               1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31                  

Search this blog

Tags

Galleries

Most recent comments

  • Thanks Sue for adding a few words to this. Attending an Exhibitions is a remarkable experience for a… by on this entry
  • Yes, I remember the one we saw at Bilbao, it changed our lives forever. My favourite internet man us… by Sue on this entry

Blog archive

Loading…

del.icio.us links Go to 'Delicious/Jelumeze73'

Sponsored: 64% off Code Black Drone with HD Camera
Our #1 Best-Selling Drone--Meet the Dark Night of the Sky!
something went wrong
Not signed in
Sign in

Powered by BlogBuilder
© MMXXIII