All entries for Thursday 13 May 2010
May 13, 2010
B2B Marketing: Sellers Perspective
Follow-up to Best Online Marketing and SEO Techniques for the Manufacturing Industry from eBusiness Blogs from Jude Elumeze@warwick
It has been a while since my last entry. I did mention that I will be looking at the following areas listed below in relation to the subject of this discussion. However, I will not be going into full detail on each topic but instead my entries will now focus on the various online techniques and tools needed for SEO implementation and how it can be used for a B2B perspective ( Uisng a manufacturing company known as Technifor as a case study).
1) B2B marketing in comparison to B2C. : We acknowledge that there are vast differences between B2C and B2B marketing . A fundamental difference is the obvious large segments of buyers for B2C marketing when compared to B2B.
2) The Industrial Buy Cycle: This begins with buyers searching the internet for products and services using the various search engine available for best possible deals.
3) Changes in Buyers Behaviour and activities through the 'Buy cycle': Buyers Behavioural changes will arise as a result iof differences in product prices, product quality, value proposition of the products and any other services offered by the seller.
4) Marketing Objectives within the manufacturing industries: Main objective of businesses is to acquire new customers, retain existing ones and add values to buyers experience in order to improve return on investment.
5) Required specifications for manufacturing websites from 'Engineers and Technical Buyers' perspectives: Basic requirement is to have relevant keywords density, good content and a user friendly website.
6) Evaluation of various Marketing tools and techniques from a B2B perspective: we will examine tools such as permission marketing, emails, community, forums etc
7) New or emerging developments in B2B marketing: We will also examine the latest trends and developments in B2B marketing.