March 01, 2015

An Interview with Rob Jia, an Cultural Entrepreneur, founder of Perfect Impression

Writing about web page http://www.weibo.com/zhenyinxiang

Date: 2015/02/27
Contributor: Rob Jia, Zhehao Shen, Zheng Shi


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Background:

Perfect Impression is a company in Zhuhai, China, and was set up in 2014. It aims to build a creative catering service that combines humanity, culture and technology into a creative food catering service. The company offers a place to students and white collars during non-meal times to establish activities like cultural salon, charity, presentation, English corner and other cultural events. Now, Perfect Impression LTD owns the restaurant brand of Perfect Impression, Old Days and one cultural media brand of Dream Collector.

Q&As:

Q1: What motivated you to be an entrepreneur?

A: The start or our business was relatively smooth. Most of my partners’ parents supported our idea very much and gave us essential starting capital. Only a few of them was uncertain about our project. The biggest problems are that none of us had experience to do with catering industry and also it was a new place to be developed so there wasn’t a good business district there. For these factors, the risk of the business could be big. But we did a lot of research and found this place is very important for students nearby. The university area is far away from city centre and this place could be the only business district for them to entertain. Also it is a transportation hub so the passenger flow would be very big. Having these convinced evidence, we could foresee its big potential. Therefore the risk was still in our control. That was how we got started.

Q2: What difficulties did you meet during the process of your business?

A: The start or our business was relatively smooth. Most of my partners’ parents supported our idea very much and gave us essential starting capital. Only a few of them was uncertain about our project. The biggest problems are that none of us had experience to do with catering industry and also it was a new place to be developed so there wasn’t a good business district there. For these factors, the risk of the business could be big. But we did a lot of research and found this place is very important for students nearby. The university area is far away from city centre and this place could be the only business district for them to entertain. Also it is a transportation hub so the passenger flow would be very big. Having these convinced evidence, we could foresee its big potential. Therefore the risk was still in our control. That was how we got started.

Q3: How complex is it to run the business?

A: Very much. The first pressure comes from our unfamiliarity of the catering industry. So we basically learn everything during the process. And it is literally a very complex process. Every small step is related closely so if there is a mistake in a step, it will lead to bigger mistake in the next step. We need to be very careful. So we keep trying and avoid making mistakes as possible. The subsidy is another issue for us. As you know, Chinese government encourages young entrepreneur very much so we devoted to every governmental activity to get some fund. We also have to build good relationship with local authority to get most benefit from the policy.

Q4: What skills and qualities do you think an entrepreneur should have?

A: There are three types of people I think could be an entrepreneur. A person who has executive capacity, a person who own core technique, and a person who has creative ideas of business mode. But above all, the most important is a good team. I always believe that a good team is much more important than a good person, and even better than a perfect idea. An entrepreneur is not a born entrepreneur, and everyone has their different experiences when they grow up. These experiences make individual special and unique; and the specialness and uniqueness would make big contribution to a team. That’s why I believe a team is the most important. An innovative idea can only be an idea without a team to make it come true. But if you have a team that could change the world, even with a tiny idea, the world would be changed by your team.

Q5: Is your company in the scale of cultural industry? How do you think of this industry in relation to your business?

A: Of course it is. And we are the entrepreneurs of 90s generation. We need to make our business creative and distinguished. So we have the concept of culture into catering to make it fashionable. We need to make it relate to future tendency such as internet, cloud and big data. We aim to build a creative brand that meets the need of consumers, but also use culture as a means to develop the relationship between us and customers

Q6: Do you have any suggestions to the students who want to start their entrepreneurship?

A: Find a team, start with ideas, and never give up.


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  • Thanks to Olivia and Oscar for posting this some great questions and food for thought here. by Ruth Leary on this entry

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