All entries for Sunday 01 March 2015

March 01, 2015

An Interview with Rob Jia, an Cultural Entrepreneur, founder of Perfect Impression

Writing about web page http://www.weibo.com/zhenyinxiang

Date: 2015/02/27
Contributor: Rob Jia, Zhehao Shen, Zheng Shi


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Background:

Perfect Impression is a company in Zhuhai, China, and was set up in 2014. It aims to build a creative catering service that combines humanity, culture and technology into a creative food catering service. The company offers a place to students and white collars during non-meal times to establish activities like cultural salon, charity, presentation, English corner and other cultural events. Now, Perfect Impression LTD owns the restaurant brand of Perfect Impression, Old Days and one cultural media brand of Dream Collector.

Q&As:

Q1: What motivated you to be an entrepreneur?

A: The start or our business was relatively smooth. Most of my partners’ parents supported our idea very much and gave us essential starting capital. Only a few of them was uncertain about our project. The biggest problems are that none of us had experience to do with catering industry and also it was a new place to be developed so there wasn’t a good business district there. For these factors, the risk of the business could be big. But we did a lot of research and found this place is very important for students nearby. The university area is far away from city centre and this place could be the only business district for them to entertain. Also it is a transportation hub so the passenger flow would be very big. Having these convinced evidence, we could foresee its big potential. Therefore the risk was still in our control. That was how we got started.

Q2: What difficulties did you meet during the process of your business?

A: The start or our business was relatively smooth. Most of my partners’ parents supported our idea very much and gave us essential starting capital. Only a few of them was uncertain about our project. The biggest problems are that none of us had experience to do with catering industry and also it was a new place to be developed so there wasn’t a good business district there. For these factors, the risk of the business could be big. But we did a lot of research and found this place is very important for students nearby. The university area is far away from city centre and this place could be the only business district for them to entertain. Also it is a transportation hub so the passenger flow would be very big. Having these convinced evidence, we could foresee its big potential. Therefore the risk was still in our control. That was how we got started.

Q3: How complex is it to run the business?

A: Very much. The first pressure comes from our unfamiliarity of the catering industry. So we basically learn everything during the process. And it is literally a very complex process. Every small step is related closely so if there is a mistake in a step, it will lead to bigger mistake in the next step. We need to be very careful. So we keep trying and avoid making mistakes as possible. The subsidy is another issue for us. As you know, Chinese government encourages young entrepreneur very much so we devoted to every governmental activity to get some fund. We also have to build good relationship with local authority to get most benefit from the policy.

Q4: What skills and qualities do you think an entrepreneur should have?

A: There are three types of people I think could be an entrepreneur. A person who has executive capacity, a person who own core technique, and a person who has creative ideas of business mode. But above all, the most important is a good team. I always believe that a good team is much more important than a good person, and even better than a perfect idea. An entrepreneur is not a born entrepreneur, and everyone has their different experiences when they grow up. These experiences make individual special and unique; and the specialness and uniqueness would make big contribution to a team. That’s why I believe a team is the most important. An innovative idea can only be an idea without a team to make it come true. But if you have a team that could change the world, even with a tiny idea, the world would be changed by your team.

Q5: Is your company in the scale of cultural industry? How do you think of this industry in relation to your business?

A: Of course it is. And we are the entrepreneurs of 90s generation. We need to make our business creative and distinguished. So we have the concept of culture into catering to make it fashionable. We need to make it relate to future tendency such as internet, cloud and big data. We aim to build a creative brand that meets the need of consumers, but also use culture as a means to develop the relationship between us and customers

Q6: Do you have any suggestions to the students who want to start their entrepreneurship?

A: Find a team, start with ideas, and never give up.


Interview with an independent musician

Writing about web page https://soundcloud.com/dimebillion

Interviewer: Yuche Li

About Dimebillion

Daniel Bentley is an independent musician who called himself as 'Dimebillion' as a stage name. His music journey started when the year he was 14, the summer holiday he spent in Japan with his grandma was the initial inspiration of his music. Dimebillion produces his music by referring his personal background-since he was born in Japan but growing in Britain-therefore, the uniqueness of his music, as what he agreed that, is to producing the western style music by adding some oriental 'flavour'.

A interview with Dan

Q. Why do you want to do music as part of your career?

Because music is the only job I have found so far which fulfils me emotionally. Writing and performing music consistently challenges me, whereas I have never had a job which has stimulated me mentally as much music does.

Q: What is the very initial achievement ?

I first got an electric guitar when I was 14 and played my first gig aged 16.

Q how do you promote yourself as an music entrepreneur?

Having a manager helps, but not always necessary. It's just a case of building up an online presence through visual and audio media like social networking and music videos. And also ensuring you do the old-fashioned things like networking, putting up posters, giving out flyers and contacting radio stations and music journalists.

Q. Is it difficult?

The music itself is not difficult. But the promotion does not always come naturally to me. I have to force myself to do it, even though I would prefer to be dealing with the music itself most of the time. The music relies on the promotion, so you cannot afford to ignore it if you want to be successful in the music industry.

Q. How would you define the term of 'cultural entrepreneur'?

I would define that as someone who is acutely aware of what attitude is emerging from the current generation and capitalising upon it.

Q. Do you think yourself as a cultural entrepreneur?

I aspire to become a successful artist. If that would be as part of the definition of cultural entrepreneur

Q.What is your strategy to increase your career potential?

Musically, I intend to make most of my money from touring. Eventually I want to expand into fashion, cologne, film-making and writing fiction. And I also have a few inventions I would be interested in patenting and bringing to the market.

Q. How do you let people get to know you better?

I connect with people on social media and music forums.

Q. Have you ever performed in public? If so, how would you describe the experience and was it successful?

The vast majority of musicians perform in public. There is no greater feeling than performing your songs at the highest level and to have people appreciate what you do.

Q.What are your plans for the future? Money or self-satisfaction?

I pursue wealth for only one purpose: Time. If you are not financially independent, you are a slave to your employer and therefore unable to pursue a creative career. Self-satisfaction also drives me, but more in the sense of giving music fans something to think about. I care far less about journalists' opinions than fans. It is the fans who pay to see the shows and buy the music after all, so they are my number #1 priority.

Dimebillion photo


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  • Thanks to Olivia and Oscar for posting this some great questions and food for thought here. by Ruth Leary on this entry

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