March 24, 2010

Plan of Action and Research

Plan of Action and Research


Meetings with digital providers (fat drop etc) questions to ask / what do we want to know?

-whether the service provided has potential to fit a wide market of indie labels in to the future

-everything about what they have done so far, the technology, and where they plan to go

-bridging the gap between FTP --- and --- SNS

-involvement in the promotion of the music: between all -- and -- none


Post meeting: what next?


Find out everything about the providers

compile information into chart with digital providers (situation, assessment of market, design, technology)


structure questions to ask the media companies: based on the functions of the digital services


radio / press / stores: what do they need for the digital promo service? - what do they want? 

  • we need to make suggestions based on the functions of the digital services (fat drop etc)


Main body of research: access to people / companies for: 

  • questionnaire online: to many people (100s)
  • personal interviews: 2-3 per media

music editors of newspapers and magazines: which ones? 

Regional:  National:

music programmers / DJs from radio stations:

Regional:  National:

managers / owners of stores nationwide

-

After conducting market research we will compile a specific list of questions to ask record labels

  • questionnaire online or emailed
  • possible questions - maximum cost they can bear, willingness to pay, features, professionalism 

compiling data from media companies and record labels:

in the form of a comprehensive assessment of the demands and interests. Based on this we will make suggestions on the most suitable services available and any possible changes that could be made which may enhance take up of the new digital systems 


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  • Hi Curt, Great work. I think you have taken a lot of our discussions into consideration and formulat… by Michelle on this entry
  • Great stuff Curt – lots of the 'right' kind of questions. I think we could also ask about: – percent… by on this entry
  • nice research ! good job. Would you collect them together and put them in one entry? That would be m… by on this entry
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