All entries for Wednesday 24 March 2010
March 24, 2010
Plan of Action and Research
Meetings with digital providers (fat drop etc) questions to ask / what do we want to know?
-whether the service provided has potential to fit a wide market of indie labels in to the future
-everything about what they have done so far, the technology, and where they plan to go
-bridging the gap between FTP --- and --- SNS
-involvement in the promotion of the music: between all -- and -- none
Post meeting: what next?
Find out everything about the providers
compile information into chart with digital providers (situation, assessment of market, design, technology)
structure questions to ask the media companies: based on the functions of the digital services
radio / press / stores: what do they need for the digital promo service? - what do they want?
- we need to make suggestions based on the functions of the digital services (fat drop etc)
Main body of research: access to people / companies for:
- questionnaire online: to many people (100s)
- personal interviews: 2-3 per media
music editors of newspapers and magazines: which ones?
music programmers / DJs from radio stations:
managers / owners of stores nationwide
After conducting market research we will compile a specific list of questions to ask record labels
- questionnaire online or emailed
- possible questions - maximum cost they can bear, willingness to pay, features, professionalism
compiling data from media companies and record labels:
in the form of a comprehensive assessment of the demands and interests. Based on this we will make suggestions on the most suitable services available and any possible changes that could be made which may enhance take up of the new digital systems