November 06, 2007

Short on Storage, Long on Cycles: The commoditsation of IT

Simon Wardley

  • 70% of effort is spent on “undifferented heavy lifting” – providing common utility services to software projects
  • Commoditisation: yesterday’s “hot stuff” becomes tomorrows “boring”. new=>leading edge=>products>utility service.
  • Nick Carr: “As IT becomes ubiquitous and common, it has no strategic value”
  • 2 Major trends emerging: Software As A Service; Utility Computing
  • Xaas (X={Software (;Framework (Ning, BungeeLabs); Hardware (EC2/S3, XCalibre)})
  • How do you deal with the risk of depending on an external provider?
  • Ideally, should be able to move from provider to provider (Fungibility of infrastructure)
  • The freedom/portability to move from one service provider to another
  • OVF – open VM format. First step towards support for this
  • (invention+discovery)>idea>innovation->commodification->common.
  • Predictions:
    1: Adoptions of commodity XaaS will grow with standards and open source – creating a competitive market.
    2: An increase in innovation in the web space
    3: More disruption in information-dependent markets
    4: XaaS will lead to organisational change because of the different methodologies needed for working at either end of the commoditisation scale
  • Fabbing (3d printing): fabathome, reprap – open-source 3d printing hardware/software – starting to become commoditised
  • Threadless – commoditisation/consumerisation of t-shirt design
  • Likely to see a greater participation of the consumer in the web space
  • Photo printing – didn’t stop with utility providers; consumers now print their photos at home. Could this occur in the web space? Tribler/Retroshare – community, P2P based infrastructure with built-in reward mechanisms
  • Web 2.0: Bad name. Fails to focus on the underlying trends. Suggests that the web has a Roadmap (web 3.0…8.0). Technology is just an enabler; web 2.0 is all about the public having more and power at their disposal to innovate and disrupt existing business models

- No comments Not publicly viewable

Add a comment

You are not allowed to comment on this entry as it has restricted commenting permissions.

Most recent entries


Search this blog

on twitter...


    Not signed in
    Sign in

    Powered by BlogBuilder
    © MMXXI