All entries for Wednesday 15 January 2014
January 15, 2014
Writing about web page #PEUSS #MBE #CUSTOMERISGOD
Listening to the customer's voice is VERY important but not sufficient in keeping a customer's loyalty. It was very interesting to realize that there so many expected and unspoken requirememts that customers take for advantage. In order to to keep a customer happy, it is important to maintain a level of unspoken quality while including customer requirements and more. I have realised that although it is impossible to cater to all customers specifically, it is possible to remove all possible obstacles that would give a customer a reason to not buy your product.
I have found that understanding customers is hard and impossible. The most important things to do to maintain or increase your market is to find your niche, find the customer segment(s) you really need to capture and cater to, listen to the true and unfiteredvoice of the customer, let the voice of the customer filter through the whole organization and produce a product that answers this voice. I believe it is also important to create or improve a product that will shock customers in a good way. Create something that customers don't know they need yet but will not be able to live without once they experience it.