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March 08, 2010
Writing about web page http://www.commoncraft.com/erring-side-happiness
If you are not familiar with the series of videos created by Common Craft then IMHO you have missed something special. Love their quirky, direct, individual style & they have proved really useful for introducing students & staff to new tools and concepts. You have probably also missed the recent blog post "Erring on the side of happiness"
Of course, it's not just happiness. This is really a strategy to prevent its evil twin, unhappiness, from rearing its head. Unhappiness, in the context of a married couple's work together, is poison. Business success wouldn't matter if we stopped enjoying our life together.
So we've been very deliberate about how we run Common Craft. We don't have employees because we don't want an HR department. Instead, we've found a business model (video licensing) that scales without employees. We don't have an office because we love being at home and have made it our best possible workspace. We can be very low-overhead, agile and lightweight with two people. We've never required outside investment, and I think we're better for it. Investors aren't likely to enjoy a return based on our happiness. We are happily independent.
As already mentioned, love their style :o)