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May 15, 2007

Cow products don't belong in Mars Bars

Mars BarsI’m not a vegetarian. I LOVE meat. I could eat steak every night of the week if it didn’t cripple my wallet and give me a heart attack.

But the decision by Masterfoods to start using the products of calves’ stomach lining in its Mars, Snickers, Twix and Maltesers brands is completely ridiculous.

Now I know what you’re going to say. We’ve been eating gelatine in our sweets for years. And you’d be right. We have been eating gelatine for years. But what’s the point of adding even more animal products to foods that have been perfectly satisfactory for decades?

Simple. It has to be cost-cutting.

But it’s also mindless arrogance and stupidity from a food manufacturer who must realise they’re swimming against the tide. Just as organic, well-sourced foods are on the up, they start selling something which (unbeknownst to the consumer, as it’s not listed on the packet) turns out to be from a baby cow.

Masterfoods said:

If the customer is an extremely strict vegetarian, then we are sorry the products are no longer suitable, but a less strict vegetarian should enjoy our chocolate.

So you’ve just told a few % of the population to go screw themselves and eat something else. These guys aren’t going to be challenging Google’s business skills any time soon.


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