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April 11, 2007

Strangled at Birth?

Are you an insomniac, unemployed sports fan? Good! Because there’s a new TV show that seems to be just for you!

BBC News has for months been working on a sports news show, now called Inside Sport. It’s probably going to be a little bit like a UK-focused Trans World Sport, and it sounds great.

Except the schedulers have stuck it precisely where no-one’s going to watch it: Monday, 11pm.

Probably the least exciting night of the week when it comes to sport, and after the weekend newspapers have come out with their beefy sports sections. Not to mention it’s ludicrously late for a weeknight. What’s wrong with 10.35pm, straight after the news? Or at 10pm on BBC Two?

There’ll be a daytime repeat, but that’s six days later, on Sunday morning. When, er… people are still in bed. You’d think they don’t want anyone to watch it.

P.S. Irony note: Mihir Bose left his Telegraph column to become BBC Sports Editor. His column’s name? ‘Inside Sports’.


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