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March 30, 2007

Listen up viewer – we don't care about you

Two bits of news out this morning, both of which suggest the TV viewer is low down the list of priorities when it comes to deciding what to put on the box.

Firstly, the FA look set to award the rights to the FA Cup and England home games to ITV and Setanta. This despite the fact that the BBC’s coverage has been credited with making the Cup exciting again after several years of rubbish. Would ITV have to show the lower-league cup ties that the Beeb have loyally provided over the past few years? And if they’re paying so much more (£400m+) will they have any money left to make the coverage half-decent? The deal leaves the BBC with no live football outside of the Euro 2008 and the next World Cup, which with their range of talent must be pretty annoying. Gabby Logan – who moved from ITV recently – must be kicking herself.

Secondly, the BBC are mulling plans to show EastEnders five nights a week. I don’t think they understand why people have stopped watching the show over the years (it used to get around 16m people regularly, now it gets about half that). People stopped watching because it’s too big a commitment. Ask viewers what they really want and they’d probably ask for fewer episodes of higher quality. Even the show’s producers are against it, but the Beeb want to squeeze some more milk from the ratings cow. Laughably they’re undertaking a “feasibility test to assess the impact on the production schedule”, but don’t appear to be researching what the viewer actually wants.

Media 2, Viewer 0.


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