All 2 entries tagged Branding

View all 6 entries tagged Branding on Warwick Blogs | View entries tagged Branding at Technorati | There are no images tagged Branding on this blog

June 04, 2007

'Vomit on a billboard'

London 2012 logoThat’s my take on the new London 2012 logo.

Quote of the day
“it’s not a badge or a stamp but a state of mind” – Denise Lewis


October 08, 2006

I Don't Feel Like Dancing

BBC One ident (No, it’s not a reference to the Scissor Sisters’ latest track, but to the end of the fairly poor BBC One idents that have graced our screens for the past four years. When the former BBC One controller, Lorraine Heggessey, introduced the ‘dancers’, no-one much liked them. True, the hot-air balloons that preceded them were slow and didn’t exactly make the channel pacey, but at least they were well shot and easily identifiable as BBC One.

So when Peter Fincham announced the end of the dancers, many believed the only way was up. And they were right.

BBC One presentationThe new idents, based on the theme of a circle, are far better shot than the last batch. Apart from ‘Hippos’, there’s minimal use of CGI, and they’re all in HD. And with the exception of a football-based one, they’re all fantastic. My personal favourites are Surfers, Hippos and Bikes.

As well as this, the general presentation of the channel has changed (left picture). Trailers for upcoming programmes are very nicely done, with a much better graphics effect than the previous – very lazy – shutter effect.

Generally the channel looks a lot nicer, and rather than some meaningless ‘cultural’ idents, we’ve now got something that’s a) nice to look at, and b) has a common theme which gives the channel a much-needed identity which has been missing since the balloons burst.


Twitter Go to 'Twitter / chrisdoidge'

Tetbury Online

Most recent comments

  • To quote from PM Cameron's speech at Munich Security Conference on the failure of State Multicultura… by on this entry
  • Not sure whether their installation can do that (though I assume it will), but I personally have a D… by Pierre on this entry
  • Yup. The figure at the end I guess isn't so much a sign of falling standards, as failing policy. by on this entry
  • Didn't the compulsory GCSE in a language get ditched a few years back? by on this entry
  • Yeah, that was a Brown–like kiss of death. by on this entry

Search this blog

Blog archive

Loading…

Tags

February 2020

Mo Tu We Th Fr Sa Su
Jan |  Today  |
               1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29   
RSS2.0 Atom
Not signed in
Sign in

Powered by BlogBuilder
© MMXX