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October 31, 2006

One hit does not equal a franchise

The past couple of months have shown that writing one incredible television show does not forever make you a television genius.

My case studies are the best show ever committed to television – The West Wing – and its poor imitation, Studio 60 on the Sunset Strip, which is facing imminent cancellation in the United States.

The West WingBoth are written by Aaron Sorkin, both are about the inside workings of a powerful empire, they share much of the cast and crew and are filmed on the very same acreage.

Yet Studio 60 has been a fairly colossal flop considering its production costs.

There are two reasons for this. One is that the premise didn’t work. Television executives aren’t sexy, no matter how hard you try to make them so. They are simply arrogant. Pretending they are high-minded, literate and well-versed in the classics does not make for good drama.

Studio 60And secondly, you cannot repeat the success of one television show simply by reusing the same scripts. All of the cliches from The West Wing (especially walking-and-talking) have been used to death in the first six episodes alone. When it’s in the halls of the most powerful building on earth, it’s forgivable. When it’s a television studio, it’s not.

Inevitably when the show is cancelled, Sorkin will claim it’s a victory for commerce over art. But it’s not.

As much as I want to love this show – the cast is brilliant and the dialogue pretty good – the drama is simply implausible.

I suspect Sorkin will decide not to go near network television for a good few years. But can I suggest to him a new subject matter that could be right up his street, and might just get people watching?

Journalists.

We’re an interesting lot, really!


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