All entries for March 2009

March 12, 2009

What next for Spotify?

I, and I suspect everyone I’ve recommended it to, love Spotify.

It’s ludicrously simple, the adverts are reasonably unobtrusive, and it’s free.

But I can still hear the creaking of the floodgates. Spotify’s a step forward for making everything ‘free’ to the consumer, but I think there’s much more to come.

First up, a simple one: Spoken word. Spotify would be 100% better if it had comedy, drama and classic radio documentaries available. I suspect much of this material hasn’t been released on CD before because it wouldn’t be economic. Now it is. The long tail’s wagging and I hope BBC Worldwide et al will jump on board it soon.

Spotify logoSecond, a new medium altogether: Games. I’ve had a look, and unless I’m mistaken, there’s nowhere to rent PC games online. Even sites like Swapgame and Lovefilm will only let you rent console games. And then they choose to prop up Royal Mail rather than use something more modern like downloads. The idea of spending £35+ on a new game has always baffled me. My attention span isn’t long enough to justify that sort of outlay. And rather than a fee-paying model, why not rent the games out for free in return for some advertising?

Thirdly, a step onto other people’s turf: TV. Project Kangaroo’s skipped off into oblivion, and there’s still a big gap in the market for non-PSB online TV. Some services are on the cusp of getting it right – we have BT Vision and it’s great, if a little expensive. Surely the ad-funded model is the way forward?

The best thing about these ways forward, in my opinion, is that they could bring in much more money than just streaming music. There’s a lot of scepticism that an advert every 20mins will be enough to pay the conservative record companies what they want. Each of these three ideas depend on the support of industries who are likely to be much more open to ‘free’ than the music industry has been.

If I was Spotify, I’d Diversify.

=====

P.S. This article hints at Spotify trying to get on mobile devices. If I were working for Google, I’d be pushing Android to get exclusivity on it – it’d make the Apple. fall from its tree and splatter all over Cupertino.


March 09, 2009

Beating the recession with a bit of gardening

Successional sowing of cress, grown in the lid of a tupperware boxPerhaps the greatest rip-offs in our supermarkets come from salad. At the moment (admittedly out of season), 100g of rocket salad will cost you anything from £1.20 upwards, and that’s on special offer. Not only is 100g almost always too much for what you need, it’ll normally go off within 48 hours.

Spinach is another rip-off. £1.24 or so for a bag of the stuff.

Well, I reckon you can grow the stuff, nearly all year round, for perhaps just 10% of the price you’d pay in the supermarkets.

First of all, you don’t need a garden to grow your own salad. In fact, all you need is a windowsill, and some seeds. They’re normally about £1.50 for a pack that will last you at least a year, assuming normal usage. But Lidl and Aldi are getting into the budget gardening business at the moment. A pack of seeds there cost between 29p and 49p, and they don’t seem very inferior to me.

Next, you need some eggboxes or used toilet rolls (the cardboard bit, naturally). Cost = nothing.

You will need some kind of compost. I’ve tried stealing topsoil from public places before, and it just doesn’t work. A bag of the stuff can be had for about £1.99.

Micro-rocket! Great in sandwiches.Plant the seeds in the compost, itself shoved in the eggboxes or toilet rolls. Then stick them on a windowsill which gets some sun.

You’re unlikely to get huge great clumps of herbs and salads, but the smaller leaves you’ll get will be full of flavour. Rocket, spinach, chinese cabbage (like lettuce), parsley and of course that childhood classic, cress, all seem to be winners, and I’ve been harvesting them since early February.

The best thing about all of these herbs and salads is the use-by date. There isn’t one. Kept cool enough, they won’t really go off until you pull them out of the soil.

The key to growing your own salad is what the seed packets call ‘successional sowing’. Basically, a few weeks after planting your first batch, plant some more. By the time you’ve eaten your first bits you’ll then have some more ready for you.

So, salad all year round. Very little cost. And an end to 48 hour use-by dates.

And you don’t even need a garden.


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