October 29, 2008

Race for 2008: Is tonight when the tide turns?

Thank goodness for our election laws.

Tonight, Barack Obama will straddle three national TV networks to tell the American people what he will do for them.

It’s an interesting idea, but could it spectacularly backfire?

The backlash has already begun, with Obama’s ten-year-old daughter Malia. She asked her mum: “Are you going to interrupt my TV?”. She was reassured the broadcast wouldn’t be going out on the Disney Channel.

But it will be going out on Fox, NBC, CBS, MSNBC, Univision, BET and TV One.

Fox has had to push back a major sporting fixture to avoid a clash with the Obamathon.

He’s also appearing on tonight’s The Daily Show – an appearance I’ll definitely be checking tomorrow on More4 – as well as doing several big interviews over the next couple of days.

Obama isn’t so much going for blanket coverage, as suffocation.

There’s a real danger that the 30-minute broadcast will come across as arrogant.

McCain’s already jumped on it, saying: “No one will delay the World Series with an infomercial when I’m president”.

The piece is apparently high on ‘Americana’ – flags, strings and Presidential imagery.

But why’s he spending $6m on broadcasting it when it’d still get millions of views if he stuck it on YouTube?

The polls are apparently beginning to tighten – could one last burst of arrogance pop the bubble?

(He’s already joked about his face being on Mount Rushmore!)


- 2 comments by 2 or more people Not publicly viewable

  1. Mathew Mannion

    But why’s he spending $6m on broadcasting it when it’d still get millions of views if he stuck it on YouTube?

    Because if the views of people who use the Internet were actually reflected with arses in voting booths, then Obama wouldn’t even have to bother doing anything because he’d win by 90-10 or something.

    29 Oct 2008, 16:12

  2. True, but the news programmes would eventually start showing the soundbites for free.

    29 Oct 2008, 16:35


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