This advert bothers me…
It bothers me because I don’t quite understand what PC World are offering here. As far as I can tell, the only realistic use for their magic hardware is to stream pirated movies from your PC to your TV.
How many legal websites offer on-demand movies in the UK? I’ve found maybe two, but Google for ‘download movies’ and you’ll find the Pirate Bay and Mininova come up first.
Apparently in the cinema this advert is coming up right before FACT’s advert telling you how lovely paying for films is.
I’m not convinced PC World’s latest promotion sits easily alongside that.
P.S. I’m not even going to go into the creepiness of the main guy in the advert or the pointlessness of the Christian Slater cameo.
Not sure whether their installation can do that (though I assume it will), but I personally have a DVD player on my computer, but not a “home” DVD player, so generally when I want to watch a DVD with friends, I need to go through the malarchy of plugging the TV into the computer…
Also, you can think of all the people taking videos of, say, their holidays, which are then available (usually) in avi or mov format, easy to read on a computer…
12 Jun 2009, 14:33
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