November 04, 2006

Mixed Media Messages

As part of the Broadcast Journalism course at Cardiff I have to do something a little bit counter-productive and paradoxical:

Blogging On-Demand

Certain lectures have to be ‘blogged’ for assessment. But as the former editor of the Telegraph website told us yesterday, you should only blog if you’ve got anything interesting to say. And when it comes to many of these lectures, I don’t.

Blogging should be from the heart, which means you have to want to blog on a subject, not be told you have to. I’d be intrigued to know if anyone has successfully “blogged on-demand”, keeping up a regular schedule of entries, or had any success in blogging about topics they’ve been told to write about.

Surely blogging is a little bit like writing a novel, and how often do novelists get told by their publishers what their next book must be about?

I suspect “never” isn’t far from the truth.

So I’m afraid you’ll have to be excused a 200-word entry on the merits of broadcasting regulation, the divide between editorial and advertising or any of the other topics on which I have no great interest in expressing a meaningful opinion on.


- 2 comments by 1 or more people Not publicly viewable

  1. I would go as far as saying that this is a bad use of blogs, as technically all it is is a essay assessment exercise, and therefore it could just as easily be done by writing it up in word and emailing it. If they want a discussion exercise, use forums. Perhaps this comes from a misunderstanding of the concept of a web log; that’s why I wasn’t so keen on how some at Warwick were touting it as an academic revoultion.

    I’ll still read your essay though. :(

    04 Nov 2006, 01:15

  2. Adam

    One of the backward things about City is that we have no blogging requirement. In fact, you could be forgiven for thinking blogging, or the www doesn’t exist round here!

    I find it hard to keep up a regular blog and stick to my two golden rules:
    1) only blog if you have something interesting to say
    2) never write about yourself

    When I do blog about the course, it tends to be on a Monday afternoon when I’ve just learned something scandelous about how the industry works from Roy Greenslade. And then, it tends to be negative!

    05 Nov 2006, 13:33


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