October 08, 2006

I Don't Feel Like Dancing

BBC One ident (No, it’s not a reference to the Scissor Sisters’ latest track, but to the end of the fairly poor BBC One idents that have graced our screens for the past four years. When the former BBC One controller, Lorraine Heggessey, introduced the ‘dancers’, no-one much liked them. True, the hot-air balloons that preceded them were slow and didn’t exactly make the channel pacey, but at least they were well shot and easily identifiable as BBC One.

So when Peter Fincham announced the end of the dancers, many believed the only way was up. And they were right.

BBC One presentationThe new idents, based on the theme of a circle, are far better shot than the last batch. Apart from ‘Hippos’, there’s minimal use of CGI, and they’re all in HD. And with the exception of a football-based one, they’re all fantastic. My personal favourites are Surfers, Hippos and Bikes.

As well as this, the general presentation of the channel has changed (left picture). Trailers for upcoming programmes are very nicely done, with a much better graphics effect than the previous – very lazy – shutter effect.

Generally the channel looks a lot nicer, and rather than some meaningless ‘cultural’ idents, we’ve now got something that’s a) nice to look at, and b) has a common theme which gives the channel a much-needed identity which has been missing since the balloons burst.


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