Can blogging be profitable?
You probably won’t have noticed, but there’s no longer any adverts on my blog. Quite simply, they weren’t making a dime.
Which leads me to wonder if it’s possible to make money out of blogging if you’re an amateur? There’s been some recent attempts to do just that, such as MessageSpace which puts ads on big political blogs.
Their website says they were massively over-subscribed during the Party Conference season, although personal experience of the sites that use MessageSpace would suggest to me that they’re often advertising themselves (for free) rather than bringing in much cash from advertisers.
Whether you make any money seems to depend on how specific your blog is to one subject. Mine clearly isn’t very specific about anything. Some claim to have made around £500 a month from Google AdSense, the scheme I’ve been on. It’s not exactly enough to allow you to quit your job.
This blog post is very interesting. It shows people with far more ‘hits’ than me earning peanuts too.
I think the question is: who would want to advertise on a blog? It’s a fairly passive medium, and most readers are fairly savvy about the layout of Google Ads and can ignore them easily.
Probably the most successful person in this field is Matt Drudge of Drudge Report who doesn’t even style his site as a ‘blog’. It’s very Web 1.0. But apparently he makes millions per year.
Blogging’s a bit too new to say “you can’t make money from blogging”, but unless advertisers’ opinions change quite quickly, anyone hoping to give up their job and move to the Cayman Islands is going to be facing a long wait.