Media companies love giving you bundles. Bundles of telly, phone calls, broadband etc.
But they’re not very good at realising you’ve got a bundle.
Here’s two envelopes of ‘stuff’ I got from BT this morning…
One envelope contained a bill for my phone calls (4 pages). The other contained a bill for my TV package I get from them (3 pages).
And both contained the same junk mail. Much of it’s promoting products which I already have.
Couldn’t BT save themselves quite a lot of money by just sending me one bill, in one envelope, containing (if they must) one lot of junk?
Footnote: BT is one of the contractors working on the NHS’s highly successful new IT system.
Footnote 2: BT’s slogan is, no word of a lie, “Bringing it all together”.