June 30, 2006

24hr News – Why not on the radio?

BBC News 24 and Sky News are both pretty popular. They don't get massive ratings, but that's because people tend to watch them for very brief periods at a time.

But why isn't there an equivalent offering on radio? The situation is even worse during the World Cup, when the closest available option (BBC 5Live) broadcasts almost constantly about Lampard's strike rate (or more recently) who's going to beat Federer.

Someone I spoke to bemoaned the fact that there's barely any news–at–length beyond 7pm at night, when most newsrooms have long gone home. Yes, there's hourly bulletins on many stations, but 5Live invariably goes to a football game (even outside the World Cup).

So with 24hr news so popular now, why can't we get something similar on radio? Why is sport so much more prevalent.


- One comment Not publicly viewable

  1. Josh

    Yes, I aggree, there is such a thing as Sky News Radio, but that just does the bullitins on National, Local and Worldwide radio, such as Virgin use Sky News Radio, but it’s not 24 hours or public!

    07 Mar 2007, 16:20


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