September 08, 2009

Individual giving to the arts in England

Arts & Business have just published a report into individuals who donate to arts organisations. Among the findings are:

donors are core audience members

the majority of donors (nearly 90%) are in the low and mid-range giving ranges

donors who give little and often are more valuable than those who make a one-off higher amount

for most donors, spending money on tickets does not affect their ability or willingness to give

most donors are happy to let the organisation choose how to spend the donation

"friends" schemes enhance giving


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