All entries for Sunday 03 September 2006

September 03, 2006

Is this video a viral marketing campaign for paypal?

I was browsing youtube and stumbled on this video….it’s a bit funny and seems to subtly talk about Paypal’s use of transfering money. please check it out and tell me what you think:

The uniqueness of the web & marketing in it….

Writing about web page

Interesting article by Spencer Kelly of the BBC’s click. Its an internet marketing primer in plain english and does manage to cover current & major marketing channels available on the web for advertisers.

Let me give a summary – the first channel discussed was viral marketing (although it was not stated to be viral marketing), examples include the online game of the TV series Lost and the downloadable flash game of the Samual L J movie- Snakes on a plane.

The second channel was a new channel called blogvertising which involves monetising blogs by getting bloggers to endorse products or services.

The third and fourth channels were the all too familiar search engine advertising and search engine optimisation.

The final channel mentioned was social marketing which is a relatively new marketing channel that relies on building publicity through social networking websites.

This article just reminds me of uniquness of the web and web marketing in general. This is because when I was researching on web marketing channels about 12 months ago, 2 channels mentioned above were virtually none existent – they were social marketing & blogvertising.

September 2006

Mo Tu We Th Fr Sa Su
Aug |  Today  | Oct
            1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30   

Search this blog


Most recent comments

  • Hi, Just to clarify what's going on, we're currently in the process of optimizing our website (SEO) … by Jeremy Morris on this entry
  • @shell get an iphone and log into youtube by on this entry
  • I think Jonny Boy will find that Steve Winwood actually wrote it when he was part of the Spencer Dav… by Rachylou on this entry
  • how can i get it on my mobile? by shell on this entry
  • Really, I didn't know the Spencer Davies group did the orginal, thanks. Steve Winwood was part of th… by on this entry Chart


<-- End of StatCounter Code -->

my tags

Not signed in
Sign in

Powered by BlogBuilder