All entries for Friday 19 November 2010

How to reference market research reports

Using the Harvard Style a reference for a printed market research report should follow the format of:

Author (Year of publication) Report Title. Place of publication: Publisher

Reference list example: Mintel (2009) Food Retailing - UK. London: Mintel

In-text example: (Mintel 2009)

Using the Harvard Style a reference for an electronic market research report should follow the format of:

Author (Year of publication) Report Title [online]. Available from: URL [Accessed: date the report was accessed]

Reference list example: Mintel (2009) Food Retailing - UK [online]. Available from: http://academic.mintel.com [Accessed: 18/11/2010]

In-text example: (Mintel 2009)

Emma Cragg : 19 Nov 2010 09:44 |  Tags: Faq Market-Research Referencing |  Comments (0) |  Close comments |  Report a problem