All entries for Friday 19 November 2010

November 19, 2010

How to reference market research reports

Using the Harvard Style a reference for a printed market research report should follow the format of:

Author (Year of publication) Report Title. Place of publication: Publisher

Reference list example: Mintel (2009) Food Retailing - UK. London: Mintel

In-text example: (Mintel 2009)


Using the Harvard Style a reference for an electronic market research report should follow the format of:

Author (Year of publication) Report Title [online]. Available from: URL [Accessed: date the report was accessed]

Reference list example: Mintel (2009) Food Retailing - UK [online]. Available from: http://academic.mintel.com [Accessed: 18/11/2010]

In-text example: (Mintel 2009)


About this blog

This blog is written by Emma Cragg the Academic Support Librarian for Business, Management & Economics.

Information about the purpose and content of this blog can be found in the first post.

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