All entries for Friday 19 November 2010
November 19, 2010
How to reference market research reports
Using the Harvard Style a reference for a printed market research report should follow the format of:
Author (Year of publication) Report Title. Place of publication: Publisher
Reference list example: Mintel (2009) Food Retailing - UK. London: Mintel
In-text example: (Mintel 2009)
Using the Harvard Style a reference for an electronic market research report should follow the format of:
Author (Year of publication) Report Title [online]. Available from: URL [Accessed: date the report was accessed]
Reference list example: Mintel (2009) Food Retailing - UK [online]. Available from: http://academic.mintel.com [Accessed: 18/11/2010]
In-text example: (Mintel 2009)