All 22 entries tagged E-Marketing
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January 04, 2010
Writing about web page http://www.howtowithbl.co.uk/event/workshop-guide-to-online-marketing.aspx
"The Essential Guide to Online Marketing" workshop programme launches January 21st 2010
The B2B Centre is delivering a series of workshops around the West Midlands on behalf of Business Link in the New Year.
Entitled "The Essential Guide to Online Marketing" these sessions are ideal for businesses who need to get to grips with topics like search engine optimisation and Social Media. Two members of the B2B Centre team will be on hand to present, lead exercises and take questions during these interactive sessions.
Workshops are being held in Telford, Stafford, Worcester, Solihull, Coventry and Walsall from January through to March.
Check out http://www.howtowithbl.co.uk/event/workshop-guide-to-online-marketing.aspx for more details and a booking form.
September 28, 2009
Writing about web page http://www.nb2bc.co.uk/sitemap/
A list of National B2B Centre articles, which cover the full range of e-business topics, is available on the site map of our website.
The articles form a key part of our activity and complement our one-to-one assists and range of events.
Take a look and let us know if there are any topics that you want us to cover.
September 11, 2009
Writing about web page http://digital.warwick.ac.uk/
Attendees to the eBusiness Conference 2009 event on September 17th will find a change from last year in that lunch will be served across the road from the IMC main venue in the International Digital Lab.
This facility, which is the home of the B2B Centre team, was built to support and promote leading age collaborative research between the WMG group at the University of Warwick and West Midlands businesses. A specific team has been set-up to establish links with small and medium sized businesses too. Members of the team will be on-hand at the conference to talk to delegates about research opportunities.
As well as eating and networking there will be a chance to see some demos and presentations on research activity. The B2B Centre will be offering half an hour of their notorious "website assassinations" where delegates can nominate their site for a critical review from the team.
Gareth Edwards, NB2BC
July 23, 2009
Writing about web page http://www.guruonline.tv/nb2bc
The range of B2B Centre video clips available on the Guru Online specialist video hosting has recently been expanded.
The portfolio now includes material on blogging, Twittering and the effective use of Social Media amongst other topics.
The clips are organised in a Q&A format, which means that you can focus on the aspect of the topic most relevant to you - or watch them all!
Go to http://www.guruonline.tv/nb2bc to see what's on offer.
July 22, 2009
Writing about web page http://www.nb2bc.co.uk/events/?id=313
"E-Business Conference 2009: Finding and Keeping Profitable Customers" is the National B2B Centre's 2nd annual conference looking at how technology can positively impact SME business activity.
As the title suggests this year's conference is focused on winning business both from new customers AND existing clients. We'll be exploring the use of the web, Social Media, eMail and CRM (Customer Relationship Management) to help this process as well as thinking about what sales processes and techniques will work best for small businesses.
We have some great speakers lined up including Susan Hallam, Dr Dave Chaffey and Richard White. There will also be some very interesting case studies from B2B Centre clients and some expert sessions from the B2B Centre team.
Last year was extremely popular and we are expecting even more interest this time around - so book now!
The National B2B Centre
July 01, 2009
Writing about web page http://www.nb2bc.co.uk
Mark Bonnett and James Pennington ran yesterdays workshop. We had 6 companies who attended, we to decided put in an unexpected date to deal with the overflowing response.
The following delegates attended:
Angela Dakin - Inspired Managers Ltd
Ed Hart - Your Financial Business Support Ltd
Jon Jan - Waylander Apparel Ltd
Marie-Claire O'Brien - Synergy Virtual Office Ltd
Steven Timerlake - Hidden Eden Ltd
Dutch Van Spall - Big Help Management
We received a great response from the feedback, delegates rated the presentation content as being excellent, the the NB2BC staff where also rated as excellent for having great knowledge and expertise in all topics covered.
The most useful and popular topics covered where; social networking, Google Analytics, SEO, Keywords and delegates also found the opportunity to raise questions along the way very helpful.
June 11, 2009
Writing about web page http://www.nb2bc.co.uk/
On Tuesday 9th June the B2B Centre ran our very first Social Media event at Warwick University, I'm delighted to say it was a great success, over 100 SMEs attended and I have already received comments from delegates on how they found the seminar enjoyable and very useful.
Our guest speakers delivered a fantastic presentations sharing their real life experiences in using specific Social Media sites to target their market.
Mike Nevin of Alliance Best Practice shared his LinkedIn business success which has opened up new avenues in his business market. Mike demonstrated how powerful e-collaboration tools are in refining and seeking new potential clients and how he can use his expertise in proving online customer service to others who need help and advice.
Malene Stanley of KSB Kids delivered a very inspiring presentation of how she set-up her business with little technical knowledge and has built a strong network of customers using Facebook.
Adam Dent of Advent Communications shared his expertise and knowledge in online PR, how to create an exciting story and exploit it to your full potential.
Our very own eMarketing Specialist Gareth Edwards concluded the seminar by providing useful tips on how to get started, which relevant sites to use that fit your business and what type of things you should be focusing on and most importantly what to write about.
There was also plenty of opportunity to network in the breaks and talk to the speakers.
Presentations can be found on our website;
Malene Stanley - Success with Facebook - http://www.nb2bc.co.uk/images/download/file166.pdf
Adam Dent – Do’s and don’ts of online PR - http://www.nb2bc.co.uk/images/download/file167.pdf
Gareth Edwards – Super Charging your Social Media - http://www.nb2bc.co.uk/images/download/file168.pdf
May 11, 2009
Writing about web page http://www.nb2bc.co.uk
The B2B ran an invitation only workshop last Thursday to help address SMEs e-marketing needs, some of the topics our guys talked about were; why website planning and content are so important, how tracking your website users proves very beneficial and can help in optimising your site and what range of free available tools are out there in helping to optimising, getting noticed and tracking your website.
The favourite topics of the day included Google Analytics, Pay-Per-Click (Google Adwords), Search Engine Optimisation and Social Networking such as blogging, LinkedIn sites.
Sarah Bagley - Freelance Training Ltd
Renee Clarke - AMBA Therapies
Peter Dunford - Junkk.com
Rai Fisher - Artisans In The Hills
Ben Hays - Coaster CO UK Ltd
Peter Martin - Junkk.com
Simon Mercer - Signo
Jag Pabla - Prime Health UK Ltd
Julia Pitkin - Artisans In The Hills
Ian Robinson - Trifid Ltd
Andrew Yair - Aspire Style Ltd
Sam Yair - Aspire Style Ltd
Our Workshops are proving very popular, our next two dates for May and June are already fully booked, we do still have some places left in July, October and November. If you are a small business based within the West Midlands, join in the fun at www.nb2bc.co.uk/events/
April 27, 2009
The B2B Centre and its partners have written loads of articles on a variety of eBusiness topics over the years.
Thought it would be worth providing a list of just some the best ones so you can enjoy them the second time around. Click on the links and the articles will appear in a new browser window. Some of them will be in PDF format.
|E-Commerce is more profitable||e-commerce||Bytestart||2007|
|Search Engine Optimisation - Keeping up with the US||e-marketing||Mark Bonnett||2007|
|Law change affecting your website and email||e-marketing||Liz Rowe||2007|
|Using ZenCart to build your online shop||e-commerce||James Pennington||2007|
|eTrade or not to eTrade that is the Question||e-commerce||Gareth Edwards||2007|
|How to write good website content||e-marketing||Gareth Edwards||2007|
|Social networking - MySpace or waste of space?||e-collaboration||Gareth Edwards||2007|
|New online service for SMEs to access governement services||SME News||Bytestart||2007|
|Using the Internet to Grow Your Business||e-marketing||Gareth Edwards||2007|
|What is mobile marketing and how can you use it?||Mobile and Wireless||Rayhan||2007|
|How To Use Mobile Marketing||Mobile and Wireless||Rayhan||2007|
|Who are your online customers and what do they want?||e-marketing||Gareth Edwards||2007|
|How can you get a better understanding of your online competitive environment||e-marketing||Gareth Edwards||2007|
|FAQs - Websites and Search Engines||e-marketing||James Pennington||2007|
|Websites are for life, not just for Christmas||e-marketing||Gareth Edwards||2007|
|Small businesses urged to go mobile||Mobile and Wireless||Rayhan||2007|
|Searching through Google's Services||e-marketing||Mark Bonnett||2007|
|SEO on Zero Budget||e-marketing||Mark Bonnett||2007|
|Google Analytics - Getting started||e-marketing||Liz Rowe||2007|
|Director's Comment on E-Business in 2007||e-business||Martin King-Turner||2007|
|Phishing, Pharming and other traps for the unwary||Law||Kate Legg - Higgs&Sons Ltd||2007|
|Who owns your website?||Law||Kate Legg - Higgs&Sons Ltd||2008|
|Discover what works on your website||e-marketing||Mark Bonnett||2008|
|6 Steps for writing a headline||e-marketing||Steph Williams||2008|
|Measuring your web copy||e-marketing||Steph Williams||2008|
|Competing with the big boys online||e-marketing||Gareth Edwards||2008|
|Three Fundamental Rules for writing Web Copy||e-marketing||Steph Williams||2008|
|What is the Most Important Element of your Website||e-marketing||Steph Williams||2008|
|Happy Birthday Mobile!||Mobile and Wireless||Rayhan||2008|
|Rachel Elnaugh talks web with local businesses||e-marketing||Liz Rowe||2008|
|Are your web images putting you at risk?||e-marketing||Peter Butterworth||2008|
|Online PR: Raise your profile on the web||e-marketing||R Sahota||2008|
|What is Web 2.0 and how can your business benefit?||e-collaboration||Steph Williams||2008|
|How to do usability testing||e-marketing||Steph Williams||2008|
|Are visitors lost on your website?||e-marketing||Steph Williams||2008|
|E-Business 2008 - Creating a Future Advantage||e-marketing||Gareth Edwards||2008|
|How can SMEs create a future advantage?||e-marketing||Gareth Edwards||2008|
|The Chaffey Colum - Oct 08||e-marketing||Dave Chaffey||2008|
|Website Accessibility - One Size Doesn't Fit All||e-marketing||Design4Usability||2008|
|The Chaffey Column - Nov 08||e-marketing||Dave Chaffey||2008|
|The Chaffey Column - Dec 08||e-marketing||Dave Chaffey||2008|
|More Measurements is Marvellous||e-marketing||Gareth Edwards||2008|
|The Chaffey Column - Jan 09||e-marketing||Dave Chaffey||2009|
|No Lagging with the Bragging||e-marketing||Gareth Edwards||2009|
|Plug your Business into Online PR Sites||e-marketing||Steph Williams||2009|
|The Chaffey Column - Feb 09||e-marketing||Dave Chaffey||2009|
|Blogging - Free and Easy||e-marketing||Mark Bonnett||2009|
|Why should SMEs be using CRM?||Open Source||Steve Orriss||2008|
|Can you Thrive in Today's Economy?||Managing Projects||Rayhan||2009|
|How do I Register with Online Directories?||e-marketing||Gareth Edwards|
|eMarketing - What should you be reading?||e-marketing||Gareth Edwards|
|How to use YouTube to get your business noticed!||e-marketing||Steph Williams||2008|
|Project Prioritisation||Managing Projects||Rayhan||2009|
|e-Marketing - Don't forget your back office||e-marketing||Gareth Edwards||2007|
April 24, 2009
Writing about web page http://www.nb2bc.co.uk/events/
This weeks workshop ran by Steve and Mark created discussion on website usability where delegates commented on each others website and provided constructive feedback on the ones who dared to have on their site critiqued. There was a good mix of interaction and everyone shared ideas and useful business tips from each other.
The most popular topics of the day included: Social media, web planning, SEO, web content and web hosting.
The following B2B members attended:
Annie Astill - Palmer Hargreaves Wallis Tomlinson
Adam Doswell - Duomo
Clair Hobbs - Excaliburs 4 Europe Ltd
Kal Horsfall - Kal's Return Jewellery
Laurence Jones - Kids Naturally Photography
Lizzie Perring - Unlock the Music
Menna Rees-Steer - Liquid Public Relations Ltd
Ioannis Soilemetzidis - PanEthnic Ltd
Wendy Smith - Cards4u2make
Our next Web Workshop is on Thursday 21st May which is already fully booked. We do still have some places left for June, July, October and November. Visit our events page to book a place!