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November 13, 2007

SEO on zero budget

James Pennington impressed 180 people when he spoke at the Search Engine Strategies 1-day forum at A4U Expo, the affiliate marketing conference and exhibition on the 26th October. James shared how four companies from the West Midlands have spent nothing implementing basic search engine optimisation to gain new business from all over the world.

The 4 case studies were:
DAW Consulting (
Adaptawear (
Perilla (
Pizzazz (

The formula for success was the same across all four companies who followed our advice, whilst working on their websites in their own time without spending any money. The secret steps each company took were:
* Optimised page titles for every page on the website
* Created good quality content and updated content on a regular basis
* Created a link strategy

The optimisation has resulted in:
* Improved organic rankings for targeted keywords
* New business from all over the UK and abroad
* Increased traffic and ability to react to customers
* Greater presence of their company on the Internet

You can read the full article on the National B2B Centre’s website.

Most recent comments

  • Try screaming frog as well. by on this entry
  • SEOmoz is useful too by on this entry
  • useful link thanks. by on this entry
  • Interesting read, thanks for the tip! Fish Oils UK by Steve on this entry
  • This Google tool is OK but there are better tools…head over to hubspot and try the websitegrader. … by Gareth on this entry

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