Rachel Elnaugh inspires at B2B Centre event, 17/04/08, B2B Centre Blog

April 17, 2008

Rachel Elnaugh inspires at B2B Centre event

It was very inspiring to hear Rachel Elnaugh speak at the B2B Centre's event last week, E-Marketing Essentials for the Small Business -not to mention humbling. When a TV personality arrives a bit nervous to speak to 100 businesses, it makes us realise they are only human after all!

(Photo from left to right: Martin King-Turner of the B2B Centre, Rachel Elnaugh, Lyn Burkett of Business Link and James Pennington of the B2B Centre)

When the former Dragon’s Den panelist took to the lectern we could sense a real understanding of small businesses and how they can grow using the web. Rachel’s many tips included offering free value-add content to visitors and creating a ‘sizzle statement’ on each page to convey who you are and how your customer can benefit, thus capturing the visitor in the 5 seconds you have before they click away.

This from a woman who grew a £100m business in Red Letter Days from virtually nothing (except of course lots of business acumen) has to be valuable advice. Red Letter Days relied on the web for much of its marketing and sales.

Today Rachel uses the web to successfully promote her Rachel Elnaugh Ltd brand and services, which include business mentoring, author and coaching to small businesses.

: 17 Apr 2008 09:41 | Tags: E-Business E-Marketing Engine Optimisation Search Web | Comments (0) | Report a problem

No comments

Add a comment

You are not allowed to comment on this entry as it has restricted commenting permissions.

Join Us!

Twitter

LinkedIn

Flickr

Most recent comments

Try screaming frog as well. by on this entry
SEOmoz is useful too by on this entry
useful link thanks. by on this entry
Interesting read, thanks for the tip! Fish Oils UK by Steve on this entry
This Google tool is OK but there are better tools…head over to hubspot and try the websitegrader. … by Gareth on this entry

Blog archive

Loading…

April 17, 2008