It was very inspiring to hear Rachel Elnaugh speak at the B2B Centre's event last week, E-Marketing Essentials for the Small Business -not to mention humbling. When a TV personality arrives a bit nervous to speak to 100 businesses, it makes us realise they are only human after all!
(Photo from left to right: Martin King-Turner of the B2B Centre, Rachel Elnaugh, Lyn Burkett of Business Link and James Pennington of the B2B Centre)
When the former Dragon’s Den panelist took to the lectern we could sense a real understanding of small businesses and how they can grow using the web. Rachel’s many tips included offering free value-add content to visitors and creating a ‘sizzle statement’ on each page to convey who you are and how your customer can benefit, thus capturing the visitor in the 5 seconds you have before they click away.
This from a woman who grew a £100m business in Red Letter Days from virtually nothing (except of course lots of business acumen) has to be valuable advice. Red Letter Days relied on the web for much of its marketing and
Today Rachel uses the web to successfully promote her Rachel Elnaugh Ltd brand and services, which include business mentoring, author and coaching to small businesses.