Brag with Social Media
Writing about web page http://www.boshairarts.com
One of the great things about Social Media is the opportunity it gives small businesses to brag about what they have done to a wider audience.
Now it can take a bit of time to work out which social media tools to choose and how to use them but the first task is to identify your successes and recognise what other people will be interested in.
In our Web Workshop of 14th October we had an instance of a small business hiding its success somewhat. Heidi Bishop, of Bosh Air Arts told us all about how she does artwork for motorbikes, guitars and golf clubs but kept it at that. Taking a look at the website revealed that Heidi has been pretty busy but kept the news to herself. The main picture is off the guys from The Enemy (for older readers a popular beat combo from Coventry) holding a customised guitar.
This is absolutely perfect for putting out in blogposts, on Facebook and MySpace for instance. It should probably be in the local papers too. Getting that sort of endorsement is really valuable because it shouts "credibility" to anybody who cares to read it. It is also the basis of lots of micro-articles - what sort of guitar, what was the picture , why did they choose it, what sort of paint and how was it applied? Great for readers and even better for search engines.
eMarketing Specialist, The National B2B Centre