Add Analytics and Webmaster Tools to your blog
Did you know that it is possible to add both Google Analytics and Google Webmaster Tools to your blog to give you some control over how Google sees your blog and loads of information about how people are using it.
You'll need a Google account to start with. Then both Analytics and Webmaster Tools provide you with snippets of code to insert into the blogs html (html is the computer language used to create web pages and blog posts). They also have detailed instructions on where precisely to put the code.
In Google's Blogger service choose the "customise option", select the "layout" tab and then the "edit html" option. This will give you access to the html code for your blog template. You'll be able to follow Google's instructions to place your correctly.
Webmaster Tools works immediately. You may want to first choose the geo-targeting option and specify the United Kingdom as your preferred location then take a look at some of the historical information about searches that Google holds about your blog (depending when it went live).
There is a 24 hour (roughly) lag on Google Analytics data being picked up so leave it a day before you start looking at the stats to see how people have found your blog.
Gareth Edwards, eMarketing Specialist, The National B2B Centre