All entries for Monday 21 September 2009
September 21, 2009
Writing about web page http://www.nb2bc.co.uk/toolboxes/marketing_online/event_downloads/
Thank you to everyone who attended "eBusiness Conference 2009: Finding and Keeping Profitable Customers".
Feedback from the event suggests that all of you found the conference of value and that many of you really did rush home or back to the office to put in place the advice that was presented. This is very encouraging in respect of the call I made at the start of the day I asked people to listen to our speakers and use their knowledge or their examples as a springboard to move forward. Clearly some, perhaps many, of you have heeded that call.
Our objective is to help businesses move from eCommerce to eBusiness. It is a process that takes one step at a time. So if you have implemented any of Susan Hallam's 45 eMarketing tips, thought about how you can improve your sales process a la Richard White's Sales Sausage Machine or been inspired to follow the lead set by Malene Stanley or Nick Blenkarn, then you have started the journey.
Some of the conference presentations are available from the event downloads page on our website. You may want to check out the following websites and resources from our speakers as follows;
Susan Hallam - Hallam Internet Marketing
Dr Dave Chaffey - Dave Chaffey website
Richard White - The Accidental Salesman
Malene Stanley - KSBKids
Nick Blenkarn - Severn Partnership
Keep on making those steps forward!
Director - The National B2B Centre
Writing about web page http://www.linkedin.com/groups?about=&gid=983637&trk=anet_ug_grppro
The National B2B Centre's LinkedIn group, which was set up to provide a community area for the sharing of information, for answering queries and problems and for members to promote themselves, has now reached the milestone membership of 250.
Gareth Edwards, the Centre's eMarketing Specialist, suggests that there lessons to be learned in the way that the group works for lots of businesses.
"Our experience is that you have to give Social Media tools such as LinkedIn and LinkedIn groups plenty of time to gain momentum. Group numbers started to take-off after a couple of months of promotion and then continued to grow quite quickly; mainly through referrals. And remember you have to manage what's going on by posting new material and answering comments as quickly as possible"
The B2B Centre Group has two sub-groups. One focuses on SEO, while the most recent one is an "Ask the B2B Centre" area where group members can post questions and queries that we will do our best to answer.
The National B2B Centre