All entries for Monday 19 October 2009

October 19, 2009

Add Analytics and Webmaster Tools to your blog

Did you know that it is possible to add both Google Analytics and Google Webmaster Tools to your blog to give you some control over how Google sees your blog and loads of information about how people are using it.

You'll need a Google account to start with.  Then both Analytics and Webmaster Tools provide you with snippets of code to insert into the blogs html (html is the computer language used to create web pages and blog posts).  They also have detailed instructions on where precisely to put the code.

In Google's Blogger service choose the "customise option", select the "layout" tab and then the "edit html" option.  This will give you access to the html code for your blog template.  You'll be able to follow Google's instructions to place your correctly.

Webmaster Tools works immediately.  You may want to first choose the geo-targeting option and specify the United Kingdom as your preferred location then take a look at some of the historical information about searches that Google holds about your blog (depending when it went live).

There is a 24 hour (roughly) lag on Google Analytics data being picked up so leave it a day before you start looking at the stats to see how people have found your blog.


Gareth Edwards, eMarketing Specialist, The National B2B Centre

Brag with Social Media

Writing about web page

One of the great things about Social Media is the opportunity it gives small businesses to brag about what they have done to a wider audience.  

Now it can take a bit of time to work out which social media tools to choose and how to use them but the first task is to identify your successes and recognise what other people will be interested in.

In our Web Workshop of 14th October we had an instance of a small business hiding its success somewhat.  Heidi Bishop, of Bosh Air Arts told us all about how she does artwork for motorbikes, guitars and golf clubs but kept it at that.  Taking a look at the website revealed that Heidi has been pretty busy but kept the news to herself.  The main picture is off the guys from The Enemy (for older readers a popular beat combo from Coventry) holding a customised guitar.

This is absolutely perfect for putting out in blogposts, on Facebook and MySpace for instance.  It should probably be in the local papers too.  Getting that sort of endorsement is really valuable because it shouts "credibility" to anybody who cares to read it.  It is also the basis of lots of micro-articles - what sort of guitar, what was the picture , why did they choose it, what sort of paint and how was it applied?  Great for readers and even better for search engines.

Gareth Edwards

eMarketing Specialist, The National B2B Centre

Another excellent web workshop

In the lastest of our very popular series of Web Workshops we managed to cover an awful lot of ground and get our attendees feeling pretty confident about making more use of the web.

This sessions attendees were:

Heidi Bishop - Bosh Air Arts

Cheryl Hopkins - Tax Assist Nuneaton

Steven Morson - AEL Electrical Installations

Azadur Sarker - Vision Training and Support

Jane Harrison - A Brush With The Past

Sylvia Barthorpe - A Brush With The Past

Steve Hayden - Just Sublime

Ian Hodges - Thomas Jean Associates Limited

Joy Jackson - Accomplished UK Ltd

Lots of interest on the subject of domain names.  Generally the advice is that is probably (but it depends) the best domain for businesses that are going to operate in the UK.  Other variations that include .uk are ok but may be less inituitive when people are typing in an address directly.  .Com is good for international business but there are pitfalls related to where the site is then physically hosted .  For more help on the subject try using our website assessment tool.


B2B Centre

Most recent comments

  • Try screaming frog as well. by on this entry
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  • Interesting read, thanks for the tip! Fish Oils UK by Steve on this entry
  • This Google tool is OK but there are better tools…head over to hubspot and try the websitegrader. … by Gareth on this entry

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