All entries for Tuesday 16 January 2007

January 16, 2007

Search engine optimisation in the USA

James Pennington and I went over the pond to Chicago in the USA last month to attend the Search Engines Strategies conference to keep up with developments in search engine optimisation (SEO).

The conference was very well attended and we met people from all the main search engine companies.

The conference covered a wide range of SEO topics, from writing good content for your website to video search engine optimisation.  One of the hot topics in the US was duplicate content issues, especially content that has been stolen from another website.

If Google thinks you've been stealing content it can have a negative effect on your ranking.  You can be kicked out of Google completely!  Although, we were told that the search engines are smart enough to figure out which was the original content. But if that doesn't work you can submit a form to Google telling them that another website has stolen your content.  If you follow the procedure and if Google agrees with you they may take the offending website out of their database. For more information have a look at -  http://www.google.com/dmca.html and http://www.copyright.gov

You can read my article Search Engine Optimisation: Keeping up with the US, from the conference, for more information and to learn some quick wins you can do now to improve your site.

Tailoring our events to your needs….

As the person who organises events I thought it might be a good opportunity to share with you what’s coming up. 


Last week I visited the Birmingham Chamber to check out the venue for our forthcoming Using Your Website to Generate Business as we take it on tour round the West Midlands!  I’m pleased to say the venue is good, easy to find and boasts a large hospitality suite for our event. 

This version of the event is slightly different from before with a case study from Mark Gibbs, MD of SMP Plastics, a company that has successfully introduced a website that, in 12 months, has generated most of its new leads.  The man is an inspiration! And speaking to Mark is very motivating, it gives you the feeling that with drive and determination anyone can create a website that generates new business. If you want a copy of his showcase email me.

Other events coming up include VOIP Uncovered which was originally a breakfast briefing, but due to many working parents commenting that: “we can’t do breakfast we’re on the school run!” is now at lunchtime, so please come along if this time suits you better.  Lunch will be included and demos as normal. We should be finished by 1:45pm or 2:30pm if you wish to stay for demos. You can book at www.nb2bc.co.uk/book_event.


One last thing: the highlight of last week was a call on Friday from a reality TV star.  None other than ex-Apprentice contestant Jo called to request the help of the B2B Centre.  Watch this space to see how it progresses….


Most recent comments

  • Try screaming frog as well. by on this entry
  • SEOmoz is useful too by on this entry
  • useful link thanks. by on this entry
  • Interesting read, thanks for the tip! Fish Oils UK by Steve on this entry
  • This Google tool is OK but there are better tools…head over to hubspot and try the websitegrader. … by Gareth on this entry

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