All entries for Monday 11 May 2009

May 11, 2009

What are your customers saying about you and your products?

Last week I met Pure Invitation, a company based in Coventry supplying hand made and DIY wedding invitations and stationary. Whilst we were looking at their site and analytics we discovered lots of people had been talking about Pure Invitation and their products in forums and blogs and all of it was extremely positive. People had been commenting on the quality of products and the delivery in important forums such as Money Saving Expert which has 1000s of active registered users.  Many people had posted a link back to the Pure Invitation website which will help search engine optimisation and drive visitors to the website.

To find out if people have been talking about you and your products or services keep an eye on your stats and look for traffic from referring forums and blogs.  You can also search Google for your company name, products, services and domain name to see where you've been mentioned.  If you don't have the time to search Google for your company and products try setting up Google Alerts, a free service which will email you when Google finds a reference to your chosen search phrase.

B2B Web Workshop – 7th May

Writing about web page

The B2B ran an invitation only workshop last Thursday to help address SMEs e-marketing needs, some of the topics our guys talked about were; why website planning and content are so important, how tracking your website users proves very beneficial and can help in optimising your site and what range of free available tools are out there in helping to optimising, getting noticed and tracking your website.

The favourite topics of the day included Google Analytics, Pay-Per-Click (Google Adwords), Search Engine Optimisation and Social Networking such as blogging, LinkedIn sites.

Attendees included:

Sarah Bagley - Freelance Training Ltd

Renee Clarke - AMBA Therapies

Peter Dunford -

Rai Fisher - Artisans In The Hills

Ben Hays - Coaster CO UK Ltd

Peter Martin -

Simon Mercer - Signo

Jag Pabla - Prime Health UK Ltd

Julia Pitkin - Artisans In The Hills

Ian Robinson - Trifid Ltd

Andrew Yair - Aspire Style Ltd

Sam Yair  - Aspire Style Ltd

Our Workshops are proving very popular, our next two dates for May and June are already fully booked, we do still have some places left in July, October and November.  If you are a small business based within the West Midlands, join in the fun at

Most recent comments

  • Try screaming frog as well. by on this entry
  • SEOmoz is useful too by on this entry
  • useful link thanks. by on this entry
  • Interesting read, thanks for the tip! Fish Oils UK by Steve on this entry
  • This Google tool is OK but there are better tools…head over to hubspot and try the websitegrader. … by Gareth on this entry

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