March 03, 2011

Communication Quality

Almost every researcher in the leadership emphasises on the importance of communication between the leader and the follower. some go more deeply by focusing on the quality of the communication. they claim that the volume of communication is not as important as the quality.

Without searching in the meaning of quality of communication, it is reasonable to question how can this quality be measured?

Whatever measurement tools or methods that some researchers might suggest , they will be questionable.

However, from a practical point of view, setting a communication process and trying to measure its quality is worth applying. there will always be a space for improvement. it can be a first step for developing a unique communication quality that suits an organisation's situation.






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