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November 29, 2007

RE < C

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Yesterday Google announced RE<C (Renewable Energy Cheaper than Coal) which is its initiative to develop electricity from renewable energy sources wherein the aim is to make it cheaper than coal. I am happy to see big companies jumping on the green bandwagon since, considering the level of damage we are doing to this planet, every little bit helps. And considering the size of Google, its claim of pouring tens of million into R&D and possibly hundreds of million on investment to follow up doesn't seem too far fetched at all. However one would have to understand that even though Google's motto is "Don't Be Evil", there is just no way that it would be doing anything feel-good whilst not making tons of money from it. This is not to say that Google is not doing "good", in contrary, it is doing good and and the same time taking care of its "society results" with the image boost that will definitely come with this - What's not to like there?

So, in relations to academic matters, I believe Google will contribute a large chunk of case studies for my dissertation project which, apparently, is about renewable energy and its effect on the use of EFQM. It may not seem very clear at the very start how this will link to other elements in EFQM apart from "society results" but I hope it will be come clear as I dig deeper into the subject matter.

PS. Want to save the earth the easy way? Try Blackoogle. Blackoogle saves energy due to its prodominantly black screen. An all white web page uses about 74 watts to display, while an all black page uses only 59 watts. Taking that Google has roughly  200 million queries a day and the page is displayed for 10 seconds,  we are talking about a power saving of 8.3 Megawatt-hours per day. Talk about little things in life!




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