November 27, 2007

Here's To The Crazy Ones

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.

(Apple's Think Different campaign in 1997)


This inspirational advertisement always pops up in my head eveytime I think about anything related to leadership. Maybe it is just because I am just an Apple fanboy wannabe who is under the influence of His Highness Steve Jobs' RDF - for those not in the know it stands for "Reality Distortion Field" - but I really believe he is an epitome of an excellent leader and his contribution to the company's success is evident throughout the world. This ad was a part of Jobs' campaign to resurrect Apple from its financial oblivian at the time of his second coming in 1997; Jobs founded Apple but later on was forced to leave his own company by the board of directors - read more about it here. Having gone from hero to zero in the early stage of his life and to actually come back and bring the company to where it is today is just remarkable. With regards to Paul's water bucket - Steve Jobs, in my humble opinion, has got one really big hand.



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