It was customer's voice all through the day. How to gather, what data would be required, what questions need to be asked, it was real fun in doing it….with some assumptions. Discussion on the Kano model was very useful and helpful, that simple graph being used to explain the customers expectations, needs, excitment, how the data speaks in relevance to that, what need to be understood about the data before analysing the VOC….was not knowing the importance all these days. A good learning. Rest of the day was all through QFD QFD and QFD. Eventhough I had some exposure to QFD I hadnt any formal training, nor used it in onhand. Felt embarassed to say that our company follows QFD but I dont have enough experience in using it…. but thats true. The overall exercise was very useful but it has so happened that most of the data entered based on assumptions without product knowledge. ( but agree that it is important to understand the concept behind it ). Surely I can contribute in a QFD team with the knowledge acquired.