Decisions are never made on a spur of the moment and even if they are they would not be considered robust decisions from any angle. The reason for the necessity of a decision to be robust and well thought out is quite logical. Without any clear thought or planning going in to a decision there are no considerations about what the after effects of that decision would be in the long run.
There is an imperative need for decisions to be based to sound and provable data which can be gathered from a number of tools such as the ones used by my team members and I in the WaveRiders presentation.
However, there should be a consideration of the fact that financial data is not the only data which should be considered when making such big decisions for a company such as WaveRiders. There should be considerations of long term goals etc.