October 16, 2005

Selling Sports

The Telegraph, 16.10.2005

Sumanta Sen takes a myopic view of things in “Ready, steady, go” (Oct 6). Why would corporates put their money in football clubs who never win anything at the international level? If the money was used simply to send teams abroad to play — and lose — matches, that would be useless. We need to channel resources towards integrating sports with the primary and secondary school curriculum. Once we reduce the burden of books and encourage our children to go out and play more, half of our job is done. Money should be spent on gyms, playing grounds, equipment and professional training at schools from a very young age. I don’t see young children being escorted by their parents to coaching centres in Britain. They have all they want in their schools.

Cricket has developed infrastructure at the grass roots in the form of the burgeoning coaching centres for kids. But we have failed to enmesh even this much-loved sport in the mainstream education system, where children can pursue it without fearing about their studies being hampered. It would also give them a much better physical training and focussed approach, which would help develop a more professional attitude towards sports.


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