June 05, 2009

Hi Honey! I'm Home

Well, hello world

After a year of silence from this blog (during which time no one knew whether this c(h)at existed,  inside or outside of cyberspace) the goal now is to develop some strands that will hopefully entice comment and discussion.

Intitially, the main foci for this blog will be fourfold (all relating to my own areas of research and teaching expertise and interest - well it is my blog, and I do research and teach in one of the world's leading business schools!). These strands are: The concept of trust; Online marketing; Research methods in marketing and strategy; and Marketing education.

Each strand or zone will have its own separate track and tags (q.v.)

And of course, amongst the more serious entries, there will be the ususal smattering of jokes, quotes and anecdotes, together with the occasional 'speakers corner' moments. No point in having a blog if you cannot occasionally express an opinion. But, of course, these will always be with a weather-eye on what is permissible in the globally restrictive insanity that is 'political correctness' that leads us down the road to 1984 and the thought ploice. (Pet peeve #1).

Here's hoping that you will contribute to any debates raised.


April 02, 2008

Chaos reigns!

To paraphrase some old cliches: 

Chaos reigns! Only those who are wrapped in thought stay dry.

The value of education is diminished if all it does is provide the "knowledge fish" for immediate consumption. Only by teaching students to fish for knowledge for themselves will humanity avoid its descent into chaos.

Are we in danger of "macdonaldisation" of education? Personally acquired evidence from a recent review of some AQA-set GSCE papers in the sciences (prompted by parenthood) suggests that we are!

Reality is an illusion! Or is it?

"...Nothing is real unless it is observed ..." (Gribben, 1984, p3). Unless you view this blog, how can you be sure it and its content (assuming there is any) actually exist. And after you leave, what then is the reality of what you found here?

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