June 18, 2009

Marketing Education (1)

Last Friday saw most of WBS' marketing and strategic management group at an 'away day' (actually on campus, in Milburn House, but far enough away to be below the telephone and door knocking radar) discussing a range of issues relating to the teaching of the Groups subject matter. Topics ranged from the issues common to all Univeristy lecturers and professors (e.g. the balancing of teaching, administrative and research duties) through the exciting and challenging issues of blended learning and the roll out of wbsLive, new ways of teaching and the role of Warwick's teaching grid in developing and experimenting with new modes of teacher/student interaction, the role and value of simulations in teaching, the development of PhDs, to the challenges and opportunities for pedagogic research. Newer members of staff and those recently entering the academic world found it particularly useful and the level of collegiality (a phenomenon that wanes so easily as we get bogged down in the day to day delivery of courses and exection of research) was mesurably higher at the end of the day.

The fullness of the agenda, the enthuiasm for the subjects, and the valuable discussions generated meant the last item (pedagogic research) was but briefly discussed but has been placed on the MSM group's upcoming Research away day.

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