February 04, 2008

Prework learning

Follow-up to PIUSS module from Anuj's blog

I found the case study of the 'Waveriders' quite different from what I expected.I always thougth that,Variations in manufacturing and services can be workable,but the the case study pointed out Variations in Marketing,which was very interesting.

I strongly believe that the solution to the problem/variation in real life would be very wierd.Just by giving training to the staff members about Customer Relation,would increase the companys sales by 71% seems to be unacceptable in a product selling industry.In hospitality industry may these figures would have been believable.Actually my mind did not accept this solution.It looke very unreal.


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  1. Graeme Knowles

    Anuj,

    I take your point here. I think that there is always a tension in class exercises between representing the complexity of reality and making the point (in this case how to interpret the data). I will give consideration next time to reucing the margin of difference, but I should point out that training of sales staff in particular methods does make a considerable difference in all sales situations. I should also say that you need to think about how far you trust the data. If you do not, then try to see what other factors could be in play. If you can find nothing you are better to trust the data and analysis rather than rejecting results because they ‘don’t feel right’. this is a common mistake made by managers.

    07 Feb 2008, 14:01


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