June 17, 2013

Stryker SWOT

Stryker Corporation SWOT, published December 1, 2012 - http://encore.lib.warwick.ac.uk:50080/ebsco-web/bsi/pdfviewer/pdfviewer?sid=ea861aed-a3eb-494d-8e32-1f3b55f4d3a8%40sessionmgr111&vid=2&hid=119


Geographic concentration exposing business to dependency risks

Stryker’s dependency on the matured US market could make its business and operations vulnerable to country-specific trends.Although, the company has its presence in Europe and other regions of the world, it depends heavily on its domestic market for most of its revenues (63.4% of total revenues from the US).Such geographic concentration increases the risk that, should any adverse economic, regulatory, environmental or other developments occur in the US, the company's business and financial condition will be materially affected. Stryker may be substantially affected by the political or cultural changes that occur due to the geographical concentration in only one region.

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