January 21, 2014

VOC to CCR (PEUSS in module)

Yesterday I learnt that it is not just enough to get the VOC (voice of the customer) about your product. The VOC must be transfered to attainable objectives. A customer focued approach must be achieved. So that we can satisfy oir custimers. Yes even though we know that satisfiscation can not be perfect but at least we should work harder to reduce the unsatisfaction level. Really because if we want to remain to in business for a llong time we need to strategise how to keep our customers happy most of the time. Because when they are happy, they will come back.

Its easy to use ourselves as example in situtions like this. We will always prefer to go to the salon where the customer service is good for example or buy stuffs from shops where the services are good.

So as managers/future business owners this is something we should look out for.

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